Brand identity systems for small businesses, startups, and entrepreneurs. A kit of parts designed to help you stand out.
Decades ago, a brand identity consisted of a mark, a logotype, and a tagline, all placed together neatly in a corner of an envelope. You can’t get away with that today. A brand exists in every form of media. People experience your brand digitally, in print, in environments like grocery stores, and in many other channels, each with its own conventions and restrictions. Today you need something more fluid and flexible, a recognizable, responsive visual language that can be adapted across media. Ideally, you should be able to recognize your brand without even seeing your logo.
What I try to do is design a kit of parts that is recognizable everywhere. If you visit a brand's website, check out its Instagram feed, see an ad in a magazine, or pick up a package, you will see they are all connected. Sometimes you may never see the logo, but you will recognize the graphics.
Your Kit of Parts
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A logo designed to exist in several versions. One that is simplified for social media applications while retaining its personality and always considered in context with the entire kit of parts.
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A set of colors selected to represent your brand across all channels.
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Fonts and type treatments designed to align your brand’s copy with its personality. Typography has a significant impact on how your brand’s message is perceived.
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Shapes, lines, textures, icons, photography, illustrations and other graphic devices that work with your logo, color palette, and typography to create a recognizable visual language.
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Word choice and writing style used to communicate with your audience. Essentially, how you speak to your audience.
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A flexible, recognizable layout structure that adapts and scales with intent across all applications. It frames your logo, typography, color, graphic elements, and tone to communicate with your audience.
Featured Brand Identity Design
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![Dogwatch Art Co. logotype features Sirius, the Dog Star.]()
Dogwatch Art Co.
A brand identity tailor-made for the yachting fanatic.
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PillowCritter.Co
A brand identity for a company that’s all about spreading joy one pillow at a time.
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![Symmetrix logo]()
Symmetrix
A brand identity for a business-to-business manufacturing brand that has shaping things at its core.
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![Pickleball Rhode Island graphic features a pickleball and wave logo on a dark blue field with court lines.]()
Pickleball Rhode Island
A brand identity pitch for the premier place to learn and play pickleball in the Ocean State.
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![Fizzy's colorful flavors in cans. Mango, Lime, Raspberry]()
Fizzy's Sparkling Water
A brand identity pitch for a new line of sparkling water that’s all about fizzy fun.
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![Logo for New World Merchant Partners features a stylized globe, and reversed out N.]()
New World Merchant Partners
A brand identity for a corporate advisory firm that’s all about conversation.
Start with an identity design package.
Not every business is in the same place. I offer several brand identity design packages to meet you where you are in your branding journey. Checkout my pricing packages, and let’s get started.