Fizzy’s Sparkling Water
Brand Identity, Packaging, Tone, Voice, Art Direction, Copy
A brand Identity pitch for a new line of flavored sparkling water. The name inspired an identity system all about fizz and shelf presence. All natural. All Fizzy’s.
Fizzy's logo features a fizz pattern inspired by the name. It can appear in different colors for each flavor. It is accompanied by a san serif wordmark set in Myriad Bold Condensed. The initial "f" is redrawn to echo the circles found in the fizz pattern. The dot in the "i" is drawn as a circle, allowing the wordmark to be separated from the fizz pattern while remaining familiar.
The fizz pattern lives beyond the logo and is extended to typography and packaging graphics.
