Symmetrix
Brand Identity, Strategy, Digital Design, Print Design, Trade Show Display
A brand identity for a business-to-business manufacturing brand that has shaping things at its core.
Symmetrix specializes in creating tooling for composite manufacturing and operates one of the largest 5-axis CNC machines in the world, allowing it to create massive dimensional shapes for molding large objects made from composites. Things like wind turbines, yachts, buses, and rockets. The Symmetrix symbol is drawn from a collection of shapes formed into letters, making an abbreviated moniker for the company
The foundation of the Symmetrix visual language is the tapestry framework. The modular system brings together photography, type, logo, pattern, and color palette to communicate the capabilities and values of the company.
The system incorporates industry identification tiles that can be added to the tapestry to highlight a particular capability and segment.
The system is extended to internal communications, keycards, and wayfinding.
The system comes together to create provocative trade show displays and website interfaces.