New World Merchant Partners
Brand Identity, Strategy, Digital Design, Print Design
New World Merchant Partners advises on all aspects of corporate finance. In a global market place saturated with heavy-hitting competitors, the NWWP brand identity system takes a softer approach while maintaining a position of expertise and authority. Logotype, color palette, typography, iconography, illustration, and photography all work together to be conversational and approachable.
The visual language for New World Merchant Partners is both approachable and authoritative and features a flexible logo, set of icons, and custom illustration. These elements comes together to create a distinctive, cohesive look across all customer touchpoints including signage, stationery, report covers, and website.
