I’ve walked a few thousand miles in your shoes. They fit great.

My background is a bit uncommon for a graphic designer. Chances are we’ve shared the same titles. Mine have included VP of Marketing, VP of Product, VP of Customer Success, Director of E-Commerce, Brand Manager, and Founder, as well as the titles you might expect, Art Director and Senior Graphic Designer. Do any of these sound familiar? Lessons learned in these roles allow me to know and mitigate the challenges associated with building a brand to scale while managing it day-to-day, with things like e-commerce, lead generation, social media marketing, advertising, SEO, and customer service.

I specialize in brand identity development. I work for big brands, institutions, entrepreneurs, upstarts, and restarts. I design and illustrate lots of things where one might experience a brand. You’ll find I have the business acumen to design your brand identity and activate it usefully across the channels that matter most: e-commerce storefronts with Shopify, lead-generation websites with WordPress or Squarespace, social media platforms, advertising, print collateral, and more.

My definition of brand identity is more than the visual parts, like logos, colors, and typography. I think of brand identity is an entire framework that scales with intent across all applications. It includes all aspects of brand perception, like messaging, tone, and voice.

Beyond graphic design, my skills include research, naming and strategy, product management, web design, e-commerce design and management, customer success assurance, digital product implementation, and project management. Skills to make our time together smooth and productive. All learned on the job while wearing everything from wingtips to flip-flops.