I offer several pricing packages to help businesses get the brand identity they need to become extraordinary.

A large agency might charge anywhere from $30,0000 to $300,000 to design an identity alone, plus a few hidden fees. I don’t believe that most businesses need to invest that much. As an independent designer with decades of experience, I offer agency-level design services at a much lower cost than my agency counterparts. Don’t see a package that fits? Let’s talk.

Logo Package

You’re still learning what makes your brand tick, or perhaps you need a better-crafted logo to kick-start your marketing efforts. I’ll deliver a custom-designed, responsive logo to fit your needs and requirements.

  • Every project begins with a Discovery and Research phase culminating in a Brand Identity Brief. This PDF document contains the big ideas used to inform your logo design.

  • A logo designed to exist in several versions. One that is simplified for social media applications while retaining its personality.

    Logo Files

    I’ll deliver production-ready files for print and digital applications in a variety of useful sizes and standard formats.

  • I’ll provide a 2-page logo usage guide in PDF format with specs for the colors used in your logo, a reference for print vendors and web developers to ensure your logo colors are consistent across applications. Pantone, CMYK, RGB, and hex codes will be provided.

$6,900.00

Duration: 2-3 weeks.
Unlimited logo revisions and full usage rights.

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Brand Identity System Package

You’re starting from scratch or evolving an existing brand and looking for an advantage. More than a logo, you need something more fluid and flexible, a responsive visual language adapted to work effectively across all media channels. I’ll deliver a kit of parts that work together to be recognizable everywhere.

  • Every project begins with a Discovery and Research phase culminating in a Brand Identity Brief. This PDF document contains the big ideas used to inform the design of your brand identity system.

  • A logo designed to exist in several versions. One that is simplified for social media applications while retaining its personality and always considered in context with the entire kit of parts.

    Logo Files

    I’ll deliver production-ready files for print and digital applications in a variety of useful sizes and standard formats.

  • A set of colors selected to represent your brand across all channels. I’ll define them for print and digital applications in Pantone, HEX, and CMYK.

  • Fonts and type treatments designed to align your brand’s copy with its personality. Typography has a significant impact on how your brand’s message is perceived. I’ll select fonts for both digital and print applications.

  • Shapes, lines, textures, icons, photography, illustrations and other graphic devices that work with your logo, color palette, and typography to create a recognizable visual language. I’ll produce production-ready files for each component and coordinate photography if necessary.

  • Word choice and writing style used to communicate with your audience. Essentially, how you speak to your audience. I’ll define exactly what that means for your brand with examples.

  • A flexible, recognizable layout structure that adapts and scales with intent across all applications. It frames your logo, typography, color, graphic elements, and tone to communicate with your audience. I’ll deliver sample templates that use the framework in common aspect ratios and orientations.

  • I’ll write and deliver a brand style guide in PDF format tailored to your identity system. In it, all the parts that make up your identity system will be specified: strategy, logo, typography, color palette, icons, your style of images and how to produce them, example layouts, etc. This valuable reference will keep you on-brand as you implement your identity. You and your vendors will know how to make new experiences look consistent.

$14,900.00

Duration: 3-4 weeks
Unlimited revisions and full usage rights. Additional photography and licensing fees may apply.

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Brand Identity Activation Package

You’re launching your new brand identity. Of course, you have marketing material needs. I’ll use your newly created brand identity system to design impactful marketing collateral to make your brand launch successful. After we talk, I’ll provide a proposal that includes the Brand Identity System Package and the exact marketing pieces you need.

  • Everything in the Brand Identity System Package. More than a logo, a fluid and flexible, responsive visual language adapted to work effectively across all media channels. I’ll deliver a kit of parts that work together to be recognizable everywhere.

    Brand Identity Brief

    Logo and Logo Variations

    Color Palette

    Typography

    Graphic Elements

    Tone of Voice

    Layout Framework

    Brand Style Guide

  • I’ve designed lots of things where one might experience your brand. Popular items include:

    Business cards, letterhead, and envelopes

    Brochures and sell sheets

    Catalogs

    Signage

    Advertising

    Packaging

    Social media templates

    Presentation templates

    Pitch decks

    Swag

    Simple Brochure Websites

    Complex Corporate Websites

    eCommerce Websites

$16,000.00 +

Duration: 4+ weeks depending on the scope. Website hosting and platform fees may apply and will be estimated at the start of the project.

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