Maxim Ropes
Ascentials Campaign
Design, Art Direction, Print Production
A product launch campaign celebrating the achievements of climbers and the ropes that protect them.
The tri-fold product brochure includes a three-panel spread that features the entire Maxim product line at full size, so climbers can understand what they will be carrying and the construction of the product.
Print ads feature Maxim brand ambassadors. Layouts are modular with backgrounds shot in studio with physical props for an authentic feel.
The campaign includes custom trading cards for promotion at trade shows like Outdoor Retailer.