https://mikeisgood.co/insights-1 daily 0.75 2023-08-24 https://mikeisgood.co/insights-1/beyond-your-logo monthly 0.5 2023-08-18 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1692357201870-PYBY304RTSECHH3F0KTE/identity-system.jpg Insights - Weaponize your logo with a brand identity system. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1692357411533-D60BF6HPIK8YSG8BUM3V/logo_variations.jpg Insights - Weaponize your logo with a brand identity system. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1692357237584-7Q6H885BOYMGFGQVZ1Q8/airport_mockup.jpg Insights - Weaponize your logo with a brand identity system. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1692357259667-DB4V9X054TMUE6AA62P3/bus_stop_feature.jpg Insights - Weaponize your logo with a brand identity system. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1692357289309-YEK2WDN0NU7ONQCJGUIY/dink-in-public-feature.jpg Insights - Weaponize your logo with a brand identity system. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1692357333447-TVAGZEI3C1N07DR71Z0K/paddles_feature.jpg Insights - Weaponize your logo with a brand identity system. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1692357367978-BEESLKNXNAB483UL5SIG/lamp_post_mockup.jpg Insights - Weaponize your logo with a brand identity system. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1692357438806-2PGSE1B3T4C3NFTHQQ2T/instagram_feature.jpg Insights - Weaponize your logo with a brand identity system. https://mikeisgood.co/insights-1/the-power-of-seo-in-branding monthly 0.5 2023-08-17 https://mikeisgood.co/about daily 0.75 2023-09-11 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/a6a4d54a-623f-496f-8a73-3132139cca66/Mike-Banner-2.jpg https://mikeisgood.co/print-design daily 0.75 2023-10-20 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1692361465107-XOA37XHR78WT406OV8UV/NYYC_annual_regatta_thumb.jpg Print Design https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1692993550606-DFYPB074DXH0JH8A0LBI/thumbs.jpg Print Design https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1692985250510-N7XGNO016DC11NSYRP40/svfd_thumb.jpg Print Design https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/ee22b6d2-97ec-4c19-91b3-bcf76da5319a/thumbs.jpg Print Design https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/83b3987d-23ac-4361-ad1c-05d1bc5b5654/alerion_thumb.jpg Print Design 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https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/9762ba8c-9c10-4744-9233-ff85719f3a7c/pervasive_thumb.jpg E-Commerce and Web Design https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/6a080f72-68f0-42b3-b4fc-74da0dc80f9e/cc30_site_thumb.jpg E-Commerce and Web Design https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1693507045811-JW0A4F5M0EKPWGVYAXXU/pillowcritter_shopify_thumb.jpg E-Commerce and Web Design https://mikeisgood.co/featured-work daily 0.75 2023-09-18 https://mikeisgood.co/featured-work/fizzys-brand-identity monthly 0.5 2023-08-20 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/3cf3abc4-7562-476a-af88-725d3519c943/instagram_series_lime.jpg Project Archive - Fizzy's https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/5c2e3028-68ab-4fdb-96eb-695ee43fa4df/type_fizzy_fresh.jpg Project Archive - Fizzy's https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/aeaaaf5f-c81f-4117-a47e-e3eff8d4fec6/pattern_lime.jpg Project Archive - Fizzy's https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1691422496061-YXUQJCX3ZM6OPCFWKOSW/logo_cooler.jpg Project Archive - Fizzy's https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/7a60c760-85c0-4ead-8e6a-0d38e85ce1f9/Airport-Digital-Screen-Billboard-Mockup.jpg Project Archive - Fizzy's https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/324b2a7d-0c2a-4c94-bfb8-ff1d4c551d04/type_water.jpg Project Archive - Fizzy's https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/2dd2cd33-7304-4a3c-98d8-fff94053f702/logo_feature.jpg Project Archive - Fizzy's Fizzy's logo features a fizz pattern inspired by the name. It can appear in different colors for each flavor. It is accompanied by a san serif wordmark set in Myriad Bold Condensed. The initial "f" is redrawn to echo the circles found in the fizz pattern. The dot in the "i" is drawn as a circle, allowing the wordmark to be separated from the fizz pattern while remaining familiar. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/99a0893c-84f4-4e8c-a366-fa91e91b6bbd/pattern_mango.jpg Project Archive - Fizzy's https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/23749d81-0a9f-42ba-bc6c-e13d85fbfc95/pattern_raspberry.jpg Project Archive - Fizzy's https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/73cbdef6-bc39-414b-b059-7e10e9f36143/flavors.jpg Project Archive - Fizzy's https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/5383b022-62eb-4436-95d0-0fb876889366/type_fizzy_with_it.jpg Project Archive - Fizzy's https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/e47e909f-3d2b-4a02-9921-34a6749f2b5f/mango_can_front_side.jpg Project Archive - Fizzy's https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/3ec57cf7-7e2e-4e43-85d9-62c69045fd1c/type_naturally.jpg Project Archive - Fizzy's https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/f0678983-3359-4afb-b053-ceec36d70915/Los-Angeles-Bus-Stop-Mockup-PSD.jpg Project Archive - Fizzy's https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/523a1105-166f-41ab-a8ac-58855ce66220/6pack_lime.jpg Project Archive - Fizzy's The fizz pattern lives beyond the logo and is extended to typography and packaging graphics. https://mikeisgood.co/featured-work/pillowcritterco-brand-identity monthly 0.5 2023-08-20 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/ac8c5274-2515-4333-8366-f33e6215b5c6/type.jpg Project Archive - PillowCritter.Co https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/0b4f71f2-8e3b-49ec-9b4b-847a11a1aa41/life_style_1.jpg Project Archive - PillowCritter.Co https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/0b4f71f2-8e3b-49ec-9b4b-847a11a1aa41/life_style_1.jpg Project Archive - PillowCritter.Co https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/a92c5e6a-a786-42b2-af42-e4da28635b85/colors.jpg Project Archive - PillowCritter.Co https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/a9e5204f-f5fe-4a25-96d0-9bf7f03d07a5/web_home_long.jpg Project Archive - PillowCritter.Co https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/6bcf532b-8f5b-46f2-9bb1-f4ef283c32dd/lifestyle_2.jpg Project Archive - PillowCritter.Co https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/af9c29bf-ec4c-4c37-883e-c3bf06d059bb/gary_pilllow.jpg Project Archive - PillowCritter.Co https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/886486ea-1423-41ab-836f-49263864c941/hello_friend.jpg Project Archive - PillowCritter.Co Messaging across all channels features the "Hello Friend." motif, so that customers are warmly greeted wherever they experience the brand, from product and packaging to social media and advertising. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/50a0fb2c-a6cb-4861-905f-8f6be02396bd/rhonda_pilllow.jpg Project Archive - PillowCritter.Co PillowCritter.Co throw pillows were conceived as cuddly care packages, and they are merchandized as a cast of animal characters. Each Critter has a unique personality and something to say, typically a pun, and a generous spot for a personal note. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/3ca4f491-2e02-4301-a4d6-ff498684d886/logotype.jpg Project Archive - PillowCritter.Co https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/742b9677-ac19-463b-8af9-eab3e1fac87a/product_screen.jpg Project Archive - PillowCritter.Co https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/8c4af1ca-f618-41b1-bdc3-fc9c766797da/mailer_box.jpg Project Archive - PillowCritter.Co https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/b2ea02e2-5af0-45ae-8131-aa2227fe7a54/logos_dynamic.jpg Project Archive - PillowCritter.Co The identity is product centric and leans into the joyous, lighthearted personality of the brand. The logo system allows the primary bear icon to be replaced by images of the product, forging a deeper connection between brand and product. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/27b413d0-6e03-4663-820a-d5d324598c64/front.jpg Project Archive - PillowCritter.Co https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1411db34-0b5f-4092-95a1-39e4b6e1bd2d/insta_1.jpg Project Archive - PillowCritter.Co https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/54a3edbd-f6b4-4c08-b0bd-c81ba0581593/insta_2.jpg Project Archive - PillowCritter.Co The visual language for social media posts and ads are meme-style by design to mimic the content the audience is already consuming. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/4a728b61-3c19-4b4d-8040-de43c4cc30cf/home_page.jpg Project Archive - PillowCritter.Co A Shopify theme was selected to fit the brand persona, customized with brand identity assets, and configured to make sales with essential apps including a product customizer. https://mikeisgood.co/featured-work/symmetrix-brand-identity monthly 0.5 2023-08-20 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1bcdbdfd-046f-4259-a4c9-4ac0116b7058/logo_feature.jpg Project Archive - Symmetrix Symmetrix specializes in creating tooling for composite manufacturing and operates one of the largest 5-axis CNC machines in the world, allowing it to create massive dimensional shapes for molding large objects made from composites. Things like wind turbines, yachts, buses, and rockets. The Symmetrix symbol is drawn from a collection of shapes formed into letters, making an abbreviated moniker for the company https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/263c7635-93a8-41e6-a677-d526d6a9310d/symx_banner.jpg Project Archive - Symmetrix https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/a5ff238b-8990-4fae-8d74-82ed70ae6479/horizontal_tapestry.jpg Project Archive - Symmetrix The foundation of the Symmetrix visual language is the tapestry framework. The modular system brings together photography, type, logo, pattern, and color palette to communicate the capabilities and values of the company. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/fb823ef6-f84b-4463-8f79-d525f96decb0/identity_system.jpg Project Archive - Symmetrix https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/b921e347-b6f8-4cce-b8a3-f860e6666e27/spread_mockup.jpg Project Archive - Symmetrix https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/810938fc-84ee-43f3-a3cc-4448da29c804/ads_2-up.jpg Project Archive - Symmetrix https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/aa93b495-19b9-4951-8f06-fce589e95104/verticles.jpg Project Archive - Symmetrix The system incorporates industry identification tiles that can be added to the tapestry to highlight a particular capability and segment. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/b5a81b96-289c-4bb3-bf23-6b15af5da773/cabalities_brochure.jpg Project Archive - Symmetrix https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/bb577ab8-ac71-46b2-b1b6-88eb72bb442d/wayfinding_2.jpg Project Archive - Symmetrix The system is extended to internal communications, keycards, and wayfinding. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/849454a6-509d-4977-b4b9-e565274d2f2c/booth_mockup.jpg Project Archive - Symmetrix https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/4a8f85f5-38a2-4949-afac-a9a45339b571/website_mockup.jpg Project Archive - Symmetrix The system comes together to create provocative trade show displays and website interfaces. https://mikeisgood.co/featured-work/dels-poster monthly 0.5 2023-08-25 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1690205939965-AO4WCZ9EUEND7P91HA0K/dels_feature.jpg Project Archive - Del’s https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/49f86d19-6f2e-41a1-965b-a7cfbca94894/dels_framed.jpg Project Archive - Del’s https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/a28e1233-177f-42a7-8eb5-6f77093ed931/dels_detail.jpg Project Archive - Del’s https://mikeisgood.co/featured-work/alerion-yachts-campaign monthly 0.5 2023-08-25 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/509d5ec6-4f9d-4324-a36a-60635c9b2de7/alerion_33_SAIL_1.jpg Project Archive - Alerion Yachts https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1690842360831-MPJANEXVJJ2AQA19BZSN/alerion_feature.jpg Project Archive - Alerion Yachts https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/c5e9ea04-828a-4cbd-a397-70e7839897d5/alerion_33_SAIL_2.jpg Project Archive - Alerion Yachts https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/4671eada-a8a6-49be-a3e5-45bc37d009aa/Alerion_41.jpg Project Archive - Alerion Yachts https://mikeisgood.co/featured-work/nyyc-regatta-tee monthly 0.5 2023-08-20 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/76ec24c5-37e7-416f-b783-e0a6a7fe6d0c/NYYC_annual_regatta_feature_5.jpg Project Archive - New York Yacht Club https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/14aac6e2-27d8-4f2b-b99f-76922dc951d2/NYYC_annual_regatta_feature_3.jpg Project Archive - New York Yacht Club https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/10ef6438-e59a-4577-9d63-629c997e90fd/NYYC_annual_regatta_feature_6.jpg Project Archive - New York Yacht Club https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/e18d7726-83c4-4126-8959-5d493f551ca7/NYYC_annual_regatta_feature_4.jpg Project Archive - New York Yacht Club https://mikeisgood.co/featured-work/pickleball-ri-brand-identity monthly 0.5 2023-09-06 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1692357237584-7Q6H885BOYMGFGQVZ1Q8/airport_mockup.jpg Project Archive - Pickleball RI https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/d02ef061-6308-4ff0-bd1f-78378931838e/logo_feature.jpg Project Archive - Pickleball RI Pickleball Rhode Island's logo features a pickleball and wave icon inspired by Rhode Island's "Ocean State" nickname. It is accompanied by a sans serif wordmark set in Freight Sans Black. The logo can be applied in one of four different formats to suit the need of a particular application. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/a61544b3-581b-4024-b774-a19db204bc6e/logo_variations.jpg Project Archive - Pickleball RI https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/2bb5a016-6c32-4885-ac47-acca9eaf95d0/court_framework.jpg Project Archive - Pickleball RI The visual language for Pickleball Rhode Island relies on two elements, a court-inspired graphic framework and a feature graphic that includes a ball and its shadow. Based on a technical drawing of a pickleball court, the framework is always cropped when applied, and it brings together logo, type, and photography to communicate memorably. The feature graphic is used flexibly to add emphasis and depth to each layout. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/9dcd7a26-c835-4dd7-8c51-12c19487c2ce/identity-system.jpg Project Archive - Pickleball RI https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/08547ff0-82d4-48f5-81d1-2e1d020be386/bus_stop_feature.jpg Project Archive - Pickleball RI https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/97e65aab-12c4-41a6-b976-a2edd410b681/lamp_post_mockup.jpg Project Archive - Pickleball RI Getting the new brand in front of consumers is critical to the marketing strategy. The system extends easily to outdoor and publication advertising. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/bfcb1c27-c40c-4b76-9ab7-a5869bc5d0a9/dink-in-public-feature.jpg Project Archive - Pickleball RI https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/51716108-4150-4739-9d13-ea40788c13f8/instagram_feature.jpg Project Archive - Pickleball RI Instagram and Facebook are key channels for customer acquisition and communication. The system handles the visual challenges associated with these platforms. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/607bd1ba-8f4a-4428-9431-e4c31e3791b1/ipad_fb_feature.jpg Project Archive - Pickleball RI https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/e6421f18-f6c9-4286-b10f-ab6820e873bf/website_feature.jpg Project Archive - Pickleball RI The bright color palette and simple graphics employed to create a Squarespace website. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/63b32b03-802b-45b2-9986-7af79d1c5dc2/paddles_feature.jpg Project Archive - Pickleball RI https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/d9619d31-33da-43bb-8efc-bcec85c556ee/sport-T-feature.jpg Project Archive - Pickleball RI https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/f97f9305-67fb-4763-9416-733a2cddc9e3/bottle_feature.jpg Project Archive - Pickleball RI The brand identity performs well across physical products and environments. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/a0d1aef2-3455-438d-9b54-93adf0c16165/interior_rendering_crop.jpg Project Archive - Pickleball RI https://mikeisgood.co/featured-work/northrip-boats-website monthly 0.5 2023-08-25 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/8298ede7-8fdd-447f-b0b2-8fa4754bb3dd/northrip-site-template.jpg https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/88dd4ec8-dc98-4cd6-92ec-7a874a4752b7/ipad_feature.jpg Project Archive - Northrip Boats The concept for the North Rip website revolved around the fishing experience and incorporated interviews with local fishing guides and an Instagram feed with fish pics from the fan base. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/b6acf50a-d038-461f-a77f-98578512f18e/responsive_feature.jpg Project Archive - Northrip Boats https://mikeisgood.co/featured-work/pillowcritterco-shopify-ecommerce monthly 0.5 2023-08-31 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/e8ddbdc5-a4e1-4531-ade9-1e8da14433e0/theme_feature.jpg https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/4a728b61-3c19-4b4d-8040-de43c4cc30cf/home_page.jpg Project Archive - PillowCritter.Co Shopify E-Commerce PillowCritter.Co offers a collection of personified pillow products that are printed with personalized messages. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/8109c666-2271-48a7-bc10-a45059ddd521/collection_page_feature.jpg Project Archive - PillowCritter.Co Shopify E-Commerce Products are organized into a single collection, Our Cast of Critters, in keeping with the personification of the pillow products. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/34d09c6f-952f-44b5-b481-d34d03c0b06f/product_page_feature_1.jpg Project Archive - PillowCritter.Co Shopify E-Commerce Product pages feature witty descriptions that feel like personal introductions to the animal characters. By design, all descriptions make use of a pun in the copy, in keeping with the brand's tone of voice. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/d70f6563-1f1f-4475-8b8c-e882eae5f7c1/product_page_feature.jpg Project Archive - PillowCritter.Co Shopify E-Commerce https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/00527a72-b056-4829-9dff-07150f9ecc93/product_personalizer.jpg Project Archive - PillowCritter.Co Shopify E-Commerce Product pages contain an integrated product personalization app that allows customers to preview their personal messages prior to purchase. The same app generates a print product file, post purchase, and drops it to the printer for fulfillment. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/b05842d8-fe54-43f7-bfaf-a22d9cd4a18e/product_review_feature.jpg Project Archive - PillowCritter.Co Shopify E-Commerce The site features an automated customer reviews app that is configured to email customers after they've received their orders, prompting them to review their purchases. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/e67008e2-1310-4da4-94dd-0722d0ca8f9a/product_suggestions_feature.jpg Project Archive - PillowCritter.Co Shopify E-Commerce Product suggestions are used throughout the site. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/73514035-469a-44d6-9b09-09cda298dbab/cart_feature.jpg Project Archive - PillowCritter.Co Shopify E-Commerce https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/a3c03df7-232d-49ec-9dfb-eec0dfde6707/blog_feature.jpg Project Archive - PillowCritter.Co Shopify E-Commerce The blog is designed to feel like it was written by the animal characters, in keeping with the tone of the rest of the site. https://mikeisgood.co/featured-work/cc-30-one-design monthly 0.5 2023-08-25 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/e933ac79-d9ed-4860-b032-7034571b870a/template.jpg https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/0c8b5da9-a067-48c6-8daa-8e422d1ddde2/ipad_feature.jpg Project Archive - C&C 30 One Design The C&C 30 One Design Class website was a an editorial-style website built with the Divi framework on the WordPress platform for ease of management. The design included post sliders, carousels, and categorized content. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/c988c094-b18b-4919-9307-a9d0c8ce2903/Responsive_feature.jpg Project Archive - C&C 30 One Design https://mikeisgood.co/featured-work/pervasive-telecom monthly 0.5 2023-08-25 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/3e588a0c-a554-47bf-b07d-41cc321e3c7d/template.jpg https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/98652483-ad9c-47c3-b2b2-84249efd7917/ipad_feature.jpg Project Archive - Pervasive Telecom https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/2c5ed15e-c1ac-4c6c-ba58-404648b0d4e7/responsive_feature.jpg Project Archive - Pervasive Telecom https://mikeisgood.co/featured-work/milton-academy-appeal-to-donors monthly 0.5 2023-08-25 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/5696f6d1-6027-468b-83d2-9a8d47f3b74a/feature_cover.jpg Project Archive - Milton Academy Appeal to Donors https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/2667cbe4-73f5-4858-8f1a-a1f087b6c27b/feature_spread_1.jpg Project Archive - Milton Academy Appeal to Donors From the sea of positive words used to describe Milton's students and faculty, six rise to the surface as the result of a culture of lifetime learning. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/51baa940-a54c-4166-8738-f11a38dd1d1a/feature_spread_2.jpg Project Archive - Milton Academy Appeal to Donors The book featured a tipped-in book mark with a quote from T.S. Elliot. https://mikeisgood.co/featured-work/new-england-ropes-rigging-bible monthly 0.5 2023-08-31 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/ac9e7308-4602-416a-b66f-29e83ede8c32/NER_bible_cover_feature.jpg Project Archive - 'The Ropes Course' To allow for updates and additions, the book was designed into a 4-ring binder. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/eedad50e-9262-495b-bd06-aaea75a63182/NER_bible_spread_1_feature.jpg Project Archive - 'The Ropes Course' https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/8ac542cc-9cb4-41e5-afea-3ee7eb4acaa3/NER_bible_spread_2_feature.jpg Project Archive - 'The Ropes Course' The book was organized into 5 tabbed sections. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/ad8426e2-b79d-4e76-81f3-bbf74df6605e/NER_bible_modular_pages_feature.jpg Project Archive - 'The Ropes Course' https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/8ee2612d-1c39-45dc-90e0-079fb96ced2f/NER_bible_line_selection_guide_feature.jpg Project Archive - 'The Ropes Course' The book featured a fold out line selection guide. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/8f01081d-6755-487f-a1c4-2bd917dd79bb/NER_bible_back_cover_feature.jpg Project Archive - 'The Ropes Course' https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/408051bc-3e57-46ba-b1e9-04973cb86ed1/NER_bible_composed_feature.jpg Project Archive - 'The Ropes Course' https://mikeisgood.co/featured-work/maxim-ropes-ascentials-campaign monthly 0.5 2023-09-06 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/159b06e7-7863-4d43-85ae-d5f03f9acf92/brochure_cover.jpg Project Archive - Maxim Ropes Ascentials Campaign https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/e1d161e4-b6d0-4026-81a1-3ef74ce34f77/brochure_spread.jpg Project Archive - Maxim Ropes Ascentials Campaign The tri-fold product brochure includes a three-panel spread that features the entire Maxim product line at full size, so climbers can understand what they will be carrying and the construction of the product. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/9ec8b6b0-c57b-4538-a67a-78211a5b2df0/climbing_ads.jpg Project Archive - Maxim Ropes Ascentials Campaign Print ads feature Maxim brand ambassadors. Layouts are modular with backgrounds shot in studio with physical props for an authentic feel. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/3953b237-b5a0-496b-8271-b212dd94a4fb/ner_ambassador_cards.jpg Project Archive - Maxim Ropes Ascentials Campaign The campaign includes custom trading cards for promotion at trade shows like Outdoor Retailer. https://mikeisgood.co/featured-work/the-story-of-the-swansea-volunteer-fire-department monthly 0.5 2023-08-25 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/195ef5de-b65d-47af-a377-aabc0d15ac8f/svfd_0009_cover-1.jpg Project Archive - The Story of the Swansea Volunteer Fire Department A collection of badges adorn the cover designs, paying homage to SVFD firefighters, present and past. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/d0215e5f-ae13-4868-b1ee-e068a60dd154/svfd_0008_front_back_covers.jpg Project Archive - The Story of the Swansea Volunteer Fire Department https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/f410927b-bb31-4f20-9b56-860451655a0d/svfd_0011_alt_cover.jpg Project Archive - The Story of the Swansea Volunteer Fire Department A limited edition cover was designed using a red, white, and blue theme. 8 gold badges represent the chiefs that have served since 1923. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/c9c19c30-495b-4a35-bde7-1ee7247e9845/svfd_0010_alt_covers_front_back.jpg Project Archive - The Story of the Swansea Volunteer Fire Department https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/83a16ed9-bedd-4f0c-ba01-107acc1d1bba/svfd_0007_spread_1.jpg Project Archive - The Story of the Swansea Volunteer Fire Department The end pages are fire engine red, framing the content as readers flip through the book's pages. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/2de792b9-ba81-4f6b-a3bf-474c51d4c80f/svfd_0006_spread_2.jpg Project Archive - The Story of the Swansea Volunteer Fire Department A letter from the current chief serves as a fitting prologue for the book. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/bb5a6fd5-168a-47c4-8367-7b0d62d2195b/svfd_0005_spread_3.jpg Project Archive - The Story of the Swansea Volunteer Fire Department The "wall" of S.V.F.D. fire chiefs. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/fe25ea3b-ed59-4025-9726-c408929eef48/svfd_0004_spread_4.jpg Project Archive - The Story of the Swansea Volunteer Fire Department Chapter headings are set in State Street and stylized to mimic the typography one might find on a fire engine door. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/04b4ca34-445d-4fb4-873d-9145ba6ca2db/svfd_0003_spread_5.jpg Project Archive - The Story of the Swansea Volunteer Fire Department https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/aff97383-eac1-4edf-8595-aea09a7f7ad4/svfd_0000_spread_8.jpg Project Archive - The Story of the Swansea Volunteer Fire Department The layout of the book is simple, to provide a straightforward, efficient feel. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/8beb802f-c1da-416e-ae1c-42ce9ea9d527/svfd_0002_spread_6.jpg Project Archive - The Story of the Swansea Volunteer Fire Department A timeline that paints out the department's inventory of trucks and other apparatus over time is featured prominently towards the end of the book. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/6d2121a2-7bca-4f9e-ba70-53842327be21/svfd_0001_spread_7.jpg Project Archive - The Story of the Swansea Volunteer Fire Department https://mikeisgood.co/featured-work/dogwatch-art-co monthly 0.5 2023-09-02 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/1362eaf9-9ede-4090-b46a-bcb3a3e4491a/collection_page_feature.jpg https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/b5974bc6-6501-4bc8-9311-2bda8d16a025/logos_feature.jpg Project Archive - Dogwatch Art Co. Dogwatch Art Co. makes and sells personalized half hull prints. Dogwatch is a nautical term used to describe a watch on a ship from 4 to 6 p.m. or from 6 to 8 p.m. The night shift. The founder started the company in his spare time and selected the name as a nod to nautical tradition. The logo features a stylized graphic of Sirius, the Dog Star, which comes into view during the Dogwatch. Notably, it is the brightest star in the constellation Canis Major. The simplified secondary logo is used as a signature on all products. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/b3273adb-52e9-41af-b05a-f2e4fedbd1c8/typography_feature.jpg Project Archive - Dogwatch Art Co. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/36300346-6987-4949-b63c-55eae6f94529/packaging_feature.jpg Project Archive - Dogwatch Art Co. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/cda39f93-3f4e-44d9-aed0-f4fdc0fbb082/product_feature.jpg Project Archive - Dogwatch Art Co. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/01ee0642-7381-4974-9148-9b94f117b1e4/paper_tube_feature.jpg Project Archive - Dogwatch Art Co. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/41dcd5b7-6ecc-4601-bb7e-7e1032f8c824/color_palette_feature.jpg Project Archive - Dogwatch Art Co. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/5e9a692c-962a-4136-975f-f4fb9805840a/instagram_feature.jpg Project Archive - Dogwatch Art Co. The visual language for social media posts centers around yachts and yachting and celebrates boats and sailing events around the globe. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/fa15138b-6731-4bf4-9c40-032ca6d86021/shiplap_feature.jpg Project Archive - Dogwatch Art Co. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/e1bd9291-9450-4fee-8af5-0720a92cc1e4/chart_feature.jpg Project Archive - Dogwatch Art Co. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/9fd279a0-cf97-4867-bb56-6d56265bd10a/ipad_feature_1.jpg Project Archive - Dogwatch Art Co. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/57705f91-8e41-4299-815a-95fb44f73254/iphone_home_feature.jpg Project Archive - Dogwatch Art Co. The brand identity system comes together to create a website that has a beach-cottage vibe and features time-lapse video content set to ocean-inspired tracks. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/980ba4dd-8938-4817-86f8-311434ff6ad3/endeavor_feature.jpg Project Archive - Dogwatch Art Co. https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/41827e68-18be-4372-bde3-a8614b9e0650/imagery_feature_1.jpg Project Archive - Dogwatch Art Co. https://mikeisgood.co/featured-work/new-world-merchant-partners monthly 0.5 2023-09-18 https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/22e3b3a1-59e3-4ba4-ba86-1c82fc122f3c/nwmp_report_covers_feature.jpg Project Archive - New World Merchant Partners https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/44d2d8e4-8d50-4755-a980-d38b64c24073/nwmp_logo_feature.jpg Project Archive - New World Merchant Partners https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/8251e6cf-5f0f-43bc-be49-e638178c3992/nwmp_sign_quarter_feature.jpg Project Archive - New World Merchant Partners https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/6aa1187b-b2a4-4d4d-a364-757c9e4a8fd4/nwmp_stationery_quarter_feature.jpg Project Archive - New World Merchant Partners https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/9e6b6f24-43d6-4742-aab5-def0abda0f30/nwmp_website_feature.jpg Project Archive - New World Merchant Partners https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/9bb811e6-6bf6-44b5-bf2a-5a4ba58b4c8d/nwmp_icons_feature.jpg Project Archive - New World Merchant Partners https://images.squarespace-cdn.com/content/v1/64b43e5856925214cb034dc3/8dc59f4a-1ee9-4801-a9c7-d5e0264e8f93/nwmp_illustrations.jpg Project Archive - New World Merchant Partners The visual language for New World Merchant Partners is both approachable and authoritative and features a flexible logo, set of icons, and custom illustration. These elements comes together to create a distinctive, cohesive look across all customer touchpoints including signage, stationery, report covers, and website.